Data protection

data protection

We have written this data protection declaration (version 17.03.2020-321162940) in order to explain to you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 , what information we collect, how we use data and what decision options you have as a visitor to this website .

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

What exactly are cookies?

Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies because there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be assessed individually, since each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.

For example, cookie data can look like this:

  • Name: _ga
  • Expiry time: 2 years
  • Use: Differentiation of website visitors
  • Example value: GA1.2.1326744211.152321162940

A browser should support the following minimum sizes:

  • A cookie should contain at least 4096 bytes
  • At least 50 cookies should be saved per domain
  • A total of at least 3000 cookies should be saved

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Strictly necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user places a product in the shopping cart, then surfs on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies improve user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but it can also be very annoying.

When you visit a website for the first time, you are usually asked which of these types of cookies you want to allow. And of course this decision is also saved in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing or disabling them. For example, you can block third-party cookies but allow all other cookies.

If you want to determine which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search terms “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser or replace the word “Chrome” with the name of your browser, eg Edge, Firefox, Safari.

What about my data protection?

The so-called “Cookie Policy” has been in existence since 2009. This states that the storage of cookies requires the consent of the website visitor (i.e. you). However, there are still very different reactions to these guidelines within the EU countries. In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

If you want to know more about cookies and do not shy away from technical documentation, we recommend  https://tools.ietf.org/html/rfc6265 , the Request for Comments by the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information in the context of the submission of a form or comments in the blog, will be collected by us together with the time and the IP address. Address used only for the specified purpose, kept safe and not passed on to third parties.

We therefore use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by e-mail – thus outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.

The legal basis according to Article 6 Paragraph 1 a GDPR (lawfulness of processing) is that you give us your consent to the processing of the data you have entered. You can revoke this consent at any time – an informal email is sufficient, you will find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you have the following basic rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure (“right to be forgotten”) (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) .

Evaluation of visitor behavior

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the data collected is usually anonymous and we cannot infer your person from your behavior on this website.

You can find out more about the possibilities of contradicting this evaluation of the visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data securely on the Internet (data protection through technology design Article 25 paragraph 1 GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data protection by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Embedded social media elements privacy policy

We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that represent these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links lead you to the pages of the respective social media services, where it is explained how they handle your data:

Facebook privacy policy

We use selected Facebook tools from Facebook on our website. Facebook is a social media network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With these tools, we can offer you and people who are interested in our products and services the best possible offer. Below we give an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we decided to only call it Facebook tools. These include:

  • Facebook pixel
  • social plug-ins (such as the “Like” or “Share” button)
  • Facebook login
  • Account kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • Codes
  • Specifications
  • Documentation
  • Technologies and services

Through these tools, Facebook extends services and has the option of receiving information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, Facebook needs information about people’s wishes and needs so that suitable advertising can be shown to users. The company is provided with information about user behavior (and contact details) on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf regarding the effectiveness of our advertising campaigns. Furthermore, we get a better insight into how you use our services, website or products through analyzes. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is saved by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to compare the data with your own data (if you are a Facebook member). So-called hashing occurs before customer data is transmitted to Facebook. This means that any data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact details, “event data” are also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact details.

In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected in another way by Facebook). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we take a closer look at individual Facebook cookies. General information on the use of Facebook cookies can also be found onhttps://www.facebook.com/policies/cookies .

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

The data will only be deleted if you completely delete your Facebook account. Here’s how to delete your Facebook account:

1) Click on Settings on the right side of Facebook.

2) Then click on “Your Facebook information” in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select “Delete account” and then click on “Next and delete account”

5) Now enter your password, click on “Next” and then on “Delete account”

The data that Facebook receives via our site is stored, among other things, using cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC . We hope we have brought you the most important information about the use and data processing through the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update .

Facebook social plug-ins privacy policy

So-called social plug-ins from Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (hand with thumb raised) or by a clear “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our page. Each plug-in has its own function. The most used functions are the well-known “Like” and “Share” buttons.

Facebook offers the following social plug-ins:

  • “Save” button
  • Like button, share, send and quote
  • Page plug-in
  • Comments
  • Messenger plug-in
  • Embedded posts and video player
  • Group plug-in

At https://developers.facebook.com/docs/plugins you can find more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or have already visited facebook.com , Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our website or interact with social plug-ins (eg the “Like” button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you have visited, the date, time and other information relating to your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and connecting it to Facebook data, you must log out of Facebook during your visit to the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data exactly. However, based on our current state of knowledge, we try to inform you as best we can about data processing. You can also read about how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update .

The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified Purpose
: This cookie is used so that the social plug-ins on our website work.
Expiration date: after the session ends

Name: Fri
Value: 0jieyh4321162940c2GnlufEJ9..Bde09j … 1.0.Bde09j
use:  Even the cookie is necessary that the plug-ins function properly.
Expiration date:  after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements  yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . If you are not a Facebook user, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/ . There you have the option to deactivate or activate providers.

If you want to learn more about Facebook’s data protection, we recommend the company’s own data guidelines at https://www.facebook.com/policy.php .

Instagram privacy policy

We have integrated Instagram functions on our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we want to give you a closer look why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram is part of Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram?

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users call the platform casually), edit them with various filters and also spread them on other social networks. And if you don’t want to be active yourself, you can only follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that our ads only get people who are really interested in our products or services.

Instagram also uses the data collected for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.

What data does Instagram store?

If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to the Instagram servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram if it has been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This allows you to encrypt the contact details. In addition, the “event data” mentioned above are also transmitted. “Event data” means Facebook – and consequently also Instagram – data about your user behavior. It can also happen that contact details are combined with event data. The contact details collected are compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works the same way as on Facebook. That means: if you have an Instagram account or have visited www.instagram.com , Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after reconciliation). Although we have worked intensively with Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.

Below we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an insta picture). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, of course significantly more cookies are set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “” Purpose : It is very likely
that  this cookie will be set for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram uses this cookie to optimize its own services and offers in and outside of Instagram. The cookie specifies a unique user ID.
Expiration date: after the end of the session

Name: fbsr_321162940124024
Value: No information Purpose
 This cookie saves the login request for users of the Instagram app. Expiration date: after the end of the session

Name: rur
Value: ATN Purpose
: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: Original
value: “{\” 194.96.75.33 \ ”: 1901}: 1iEtYv: Y833k2_UjKvXgYe321162940” Intended
use: This cookie is used for the marketing purposes of Instagram.
Expiration date: after the end of the session

Note: We cannot claim to be complete here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the United States.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

Here’s how to delete your Instagram account:

First, open the Instagram app. Go down on your profile page and click on “Help”. Now you come to the company’s website. On the website, click “Manage Account” and then “Delete Your Account”.

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and is therefore not deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the administration always works a little differently. Here we show you the instructions of the most important browsers.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-US Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Under  https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC   learn more about it. We have tried to give you the most important information about data processing by Instagram. At https://help.instagram.com/519522125107875
you can take a closer look at Instagram’s data guidelines.

YouTube privacy policy

We have installed YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. Different data are transferred (depending on the settings). Google is responsible for the entire data processing and therefore Google’s data protection also applies.

In the following we want to explain in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment on and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have installed on our website.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these ads to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video installed, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Additional data can include contact details, any ratings, content sharing via social media or adding to your favorites on YouTube.

If you are not logged in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depend on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y Purpose
: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after the session ends

Name: PREF
Value: f1 = 50000000 Intended
use: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date:  after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date:  after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU Purpose
: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date:  after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI / AU1aZI6HY7321162940- Purpose
: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date:  after 2 years

Name: CONSENT
Value: YES + AT.de + 20150628-20-0 Intended
use: The cookie saves the status of a user’s consent to the use of various Google services. CONSENT also serves as security to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I Purpose
: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date:  after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL… Purpose
: This cookie stores information about your login data.
Expiry date:  after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5 / AnUdDUIsJ9iJz2vdM Purpose
: This cookie works by clearly identifying your browser and your device. It is used to create a profile about your interests.
Expiry date:  after 2 years

Name: SID
Value: oQfNKjAsI321162940- Purpose
: This cookie saves your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry date:  after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL Purpose
: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our website.
Expiry date:  after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on the Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de  you can see exactly where the Google data centers are located. Your data is distributed on the servers. This means the data can be called up more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a long time. Some data (such as items from “My activity”, photos or documents, products) that are saved in your Google account will be saved until you delete them. Even if you’re not signed in to a Google Account, you can still delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, information is saved depending on your decision – either 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser so that cookies are deleted or deactivated by Google. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common data protection declaration. If you would like to learn more about how we handle your data, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” against a red background in white letters and to the left of it the white “Play symbol”. The button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “subscribe button” you can subscribe to our channel directly from our website and do not have to go to the YouTube website. We want to make your access to our comprehensive content as easy as possible. Please note that YouTube can save and process your data.

If you see a built-in subscription button on our page, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. The following four cookies were set in our test without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5321162940Y Purpose
: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after the session ends

Name: PREF
Value: f1 = 50000000 Intended
use: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date:  after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date:  after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 32116294095Chz8bagyU Purpose
: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date:  after 8 months

Note: These cookies have been set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions / interactions on our website with the help of cookies and assign them to your YouTube account. This gives YouTube, for example, information on how long you have been browsing our website, which browser type you use, which screen resolution you prefer or which actions you take.

YouTube uses this data on the one hand to improve its own services and offers, on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

ShareThis privacy policy

On our website we have implemented functions of ShareThis from ShareThis Inc. (4005 Miranda Ave, Suite 100, Palo Alto, 94304 California, USA). These are, for example, “share” plug-ins from various social media channels. With the help of these functions, you can share the content of our website on social media channels. If you call up a website with a ShareThis function, your data can be transferred to the company, stored and processed. This data protection declaration tells you why we use ShareThis, which data is processed and how you can prevent this data transmission.

What is ShareThis?

ShareThis is a technology company that offers website operators tools to improve website quality. By using the ShareThis social plugins, you can share the content of our website in various social media channels such as Facebook, Twitter, Instagram and Co. The company offers content sharing for over 40 different channels and is used by over 3 million website operators worldwide. The data collected by ShareThis is also used for individual advertisements.

Why do we use ShareThis on our website?

We want to convince with our content and of course we are happy if our content is also recommended. Then we know that we are on the right path. The easiest way to do this is via “Share / Share buttons” directly on our website. Thanks to the variety of different social media channels, our content can also be presented to a wide audience. This helps us to become better known and more successful on the Internet. The plug-ins also help you because you can share interesting content with your social media community with just one click.

What data does ShareThis store?

If you share content with ShareThis and you are logged in with the respective social media account, data such as the visit to our website and the sharing of content can be assigned to the user account of the corresponding social media channel. ShareThis uses cookies, pixels, HTTP headers and browser identifiers to collect data about your visitor behavior. In addition, some of this data is shared with third parties after pseudonymization.

Here is a list of the data that may be processed:

  • Unique ID of a cookie placed in the web browser
  • General click behavior
  • Addresses of the websites visited
  • Search queries through which a visitor came to the ShareThis page
  • Navigation from website to website if this was done via ShareThis services
  • Time spent on a website
  • Which elements have been clicked or highlighted
  • The IP address of the computer or mobile device
  • Mobile advertising IDs (Apple IDFA or Google AAID)
  • Information contained in HTTP headers or other transmission protocols used
  • Which program on the computer (browser) or which operating system was used (iOS)

ShareThis uses cookies, which we list below as an example. You can find more about ShareThis cookies at  https://www.sharethis.com/privacy/ .

Name: __unam
Value: 8961a7f179d1d017ac27lw87qq69V69321162940-5 Intended
use:  This cookie counts the “clicks” and “shares” on a website.
Expiry date: after 9 months

Name: __stid
Value: aGCDwF4hjVEI + oIsABW7321162940Ag == Intended
use: This cookie stores user behavior, such as the websites accessed, page-to-page navigation and the length of time spent on the website. Expiry date: after 2 years

Name: __sharethis_cookie_test__
Value: 0 Intended
use: This cookie monitors the “clickstream” activity. That means watching where you clicked on the website. Expiration date: after the session ends

Note: We cannot claim to be complete here. Which cookies are set in individual cases depends on the embedded functions and their use.

How long and where is the data stored?

ShareThis stores collected data for a period of up to 14 months from the date of data collection. ShareThis cookies expire 13 months after the last update. Since ShareThis is an American company, data is transferred and stored on American ShareThis servers.

How can I delete my data or prevent data storage?

If you no longer wish to see advertising based on data collected by ShareThis, you can use the opt-out button at  https://www.sharethis.com/privacy/ . An opt-out cookie is set, which you must not delete in order to keep this setting.

You can also set your preferences for usage-based online advertising via  http://www.youronlinechoices.com/at/ in preference management.

You also have the option of managing, deactivating or deleting data that is stored via cookies in your browser. Exactly how the administration works depends on your browser. Here you will find the instructions for the currently best known browsers.

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

You can also set up your browser so that you are always informed when a cookie is to be set.

ShareThis is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at  https://www.privacyshield.gov/participant?id=a2zt0000000L1HMAA0&status=Active . If you would like to know more about the processing of your data by ShareThis, you can find all information at  https://www.sharethis.com/privacy/ .

Google reCAPTCHA data protection declaration

Our primary goal is that our website is as safe and secure as possible for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can determine whether you really are a flesh and blood person and not a robot or other spam software. We understand spam to mean any electronically undesirable information that we receive without being asked. With the classic CAPTCHAS, you usually had to solve text or picture puzzles to check. With reCAPTCHA from Google, we usually don’t have to bother you with such puzzles. In most cases, it is enough to simply tick the box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don’t even have to tick the box. You can find out exactly how this works and, above all, what data is used for this in the course of this data protection declaration.

The legal basis for the use is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest in protecting this website from bots and spam software.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. This service is most commonly used when filling out forms on the Internet. A captcha service is an automatic Turing test that is designed to ensure that an action on the Internet is done by a person, not a bot. In the classic Turing test (named after computer scientist Alan Turing), a person ascertains the distinction between bot and person. At Captchas, the computer or a software program does the same. Classic captchas work with small tasks that are easy to solve for humans, but have considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques, to differentiate people from bots. Here you only have to tick the text field “I am not a robot” or with Invisible reCAPTCHA even this is no longer necessary. At reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the likelihood that you are human before entering the captcha. ReCAPTCHA or Captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.). With Invisible reCAPTCHA, even that is no longer necessary. At reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the likelihood that you are human before entering the captcha. ReCAPTCHA or Captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.). With Invisible reCAPTCHA, even that is no longer necessary. At reCAPTCHA, a JavaScript element is integrated into the source text and then the tool runs in the background and analyzes your user behavior. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the likelihood that you are human before entering the captcha. ReCAPTCHA or Captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.). Google uses this score to calculate the likelihood that you are human before entering the captcha. ReCAPTCHA or Captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.). Google uses this score to calculate the likelihood that you are human before entering the captcha. ReCAPTCHA or Captchas in general are always used when bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh-and-blood people on our side. Bots or spam software of all kinds can safely stay at home. That is why we are doing everything possible to protect ourselves and offer you the best possible user friendliness. For this reason, we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a “bot-free” website. By using reCAPTCHA, data is transmitted to Google, which Google uses to determine whether you really are human. reCAPTCHA thus serves the security of our website and subsequently also your security. For example, without reCAPTCHA, it could happen that a bot registers as many email addresses as possible when registering, to subsequently “spam” forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data does reCAPTCHA store?

ReCAPTCHA collects personal data from users to determine whether the actions on our website really come from people. So the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. Within the member states of the EU or other contracting states of the Agreement on the European Economic Area, IP addresses are almost always shortened before the data ends up on a server in the USA. The IP address will not be combined with other Google data unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser.

The following list of collected browser and user data is not exhaustive. Rather, they are examples of data that we understand to be processed by Google.

  • Referrer URL (the address of the page the visitor comes from)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables your computer to operate. Known operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that save data in your browser)
  • Mouse and keyboard behavior (every action you take with the mouse or keyboard is saved)
  • Date and language settings (which language or which date you have preset on your PC is saved)
  • All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all possible data under one name)
  • Screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses and analyzes this data even before you click on the checkmark “I am not a robot”. In the Invisible reCAPTCHA version, there is even no ticking and the entire recognition process runs in the background. How much and what data Google stores is not known from Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo . All of these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Expiry time: after one year
Use: This cookie is set by DoubleClick (also owned by Google) to register and report a user’s actions on the website in dealing with advertisements. In this way, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Example  value : WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-321162940

Name: 1P_JAR Expiry
time: after one month
Use: This cookie collects website usage statistics and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can prevent a user from seeing the same ad more than once.
Example  value : 2019-5-14-12

Name: ANID Expiry
time: after 9 months
Use: We were unable to find out much information about this cookie. In Google’s data protection declaration, the cookie is used in connection with “advertising cookies” such as B. “DSID”, “FLC”, “AID”, “TAID” mentioned. ANID is stored under the domain google.com.
Example  value : U7j1v3dZa3211629400xgZFmiqWppRWKOr

Name: CONSENT Expiry
time: after 19 years of
use: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also serves security to check users, prevent fraudulent login information and protect user data from unauthorized attacks.
Example value  YES + AT.de + 20150628-20-0

Name: NID
Expiry time: after 6 months
Use: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect the user’s personal settings for advertising purposes.
Example value : 0WmuWqy321162940zILzqV_nmt3sDXwPeM5Q

Name: DV
Expiry time: after 10 minutes
Use: As soon as you tick the “I’m not a robot” check mark, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is also used to make user distinctions.
Example value : gEAABBCjJMXcI0dSAAAANbqc321162940

Note: This list cannot claim to be complete, since experience has shown that Google always changes the choice of cookies.

How long and where is the data stored?

By inserting reCAPTCHA, your data will be transferred to the Google server. Where exactly this data is stored is not clearly shown by Google, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, length of stay on the website or language settings on the European or American Google- Servers are saved. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged.  The different data protection regulations of the company Google apply.

How can I delete my data or prevent data storage?

If you want no data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. Basically, the data is automatically sent to Google as soon as you visit our website. To delete this data again, you must contact Google Support at  https://support.google.com/?hl=de&tid=321162940 .

If you use our website, you agree that Google LLC and its representatives automatically collect, edit and use data.

You can find out more about reCAPTCHA on Google’s web developer page at https://developers.google.com/recaptcha/ . Google goes into more detail here about the technical development of reCAPTCHA, but there is also no vain search for precise information about data storage and data protection-related topics. You can find a good overview of the basic use of data at Google in the company’s own data protection declaration at https://www.google.com/intl/de/policies/privacy/ .

Source: Created with the  data protection generator from AdSimple in cooperation with warkly.de